--- title: JCS Marketing | Executive Leadership & Fractional CMO description: Fractional CMO and strategic marketing leadership to SaaS and technology businesses navigating growth, transformation, or change. --- [Skip to content](https://jcsmarketing.co.uk#main-content) [![Fractional CMO & GTM Leadership](https://jcsmarketing.co.uk/hs-fs/hubfs/JCS%20Logo%202026-1.png?width=800&height=656&name=JCS%20Logo%202026-1.png)Homepage](https://jcsmarketing.co.uk) - [Home](https://jcsmarketing.co.uk) - [Fractional CMO & GTM Leadership](https://jcsmarketing.co.uk/fractional-cmo?hsLang=en-gb) - [Commercial & GTM NED](https://jcsmarketing.co.uk/commercial-gtm-ned?hsLang=en-gb) - [About](https://jcsmarketing.co.uk/about?hsLang=en-gb) - [Contact](https://jcsmarketing.co.uk/contact-jcs?hsLang=en-gb) [Get in touch](https://jcsmarketing.co.uk) - [Home](https://jcsmarketing.co.uk) - [Fractional CMO & GTM Leadership](https://jcsmarketing.co.uk/fractional-cmo?hsLang=en-gb) - [Commercial & GTM NED](https://jcsmarketing.co.uk/commercial-gtm-ned?hsLang=en-gb) - [About](https://jcsmarketing.co.uk/about?hsLang=en-gb) - [Contact](https://jcsmarketing.co.uk/contact-jcs?hsLang=en-gb) [Get in touch](https://jcsmarketing.co.uk) # Fractional CMO & GTM Leadership for Growing SaaS & Technology Businesses #### Helping ambitious businesses sharpen their positioning, strengthen their go-to-market and build the commercial foundations for sustainable growth. ### Fractional CMO | GTM Advisory | Commercial NED [Let's talk](https://jcsmarketing.co.uk/contact-jcs?hsLang=en-gb) ![Web Hero Image](https://jcsmarketing.co.uk/hubfs/Web%20Hero%20Image.png "Web Hero Image") **Growing a SaaS or technology business often means your commercial and marketing needs evolve faster than your existing structure.** **I work with SaaS and technology businesses that need senior commercial and marketing leadership to move through their next stage of growth, whether that's building the marketing function, sharpening market positioning, developing GTM strategy, or providing experienced challenge at board level.** With 25 years across marketing, commercial strategy and executive leadership, including four years as CMO of a PE-backed SaaS business, I combine strategic thinking with practical experience of making things happen. #### Where I can help... ### Fractional CMO Senior marketing leadership without the commitment of a full-time CMO. ### GTM & Growth Strategy Clarifying where to play, how to win and how marketing and sales work together. ### Positioning & Market Narrative Making sure your proposition is differentiated, relevant and understood by the market. ### Commercial & Board-Level Challenge Independent perspective on growth, customers, markets and GTM at executive or board level. ## Two ways I can support your business ### Fractional CMO & GTM Leadership Senior marketing and commercial leadership when you need experienced direction, but don't need, or aren't ready for, a full-time CMO. [Explore Fractional CMO](https://jcsmarketing.co.uk/fractional-cmo?hsLang=en-gb) ### Commercial & GTM NED Independent board-level perspective on growth strategy, customers, markets and go-to-market, bringing practical commercial experience from inside growth-stage and PE-backed SaaS businesses. [Explore Commercial & GTM NED](https://jcsmarketing.co.uk/commercial-gtm-ned?hsLang=en-gb) ## The right GTM foundations for your next stage of growth Growth doesn't always mean hiring a full-time CMO or building a large marketing team. Sometimes you need experienced leadership to work out what's missing, create the strategy and put the right foundations in place. I bring the strategic perspective and hands-on experience to help businesses move forward — from positioning and GTM through to team, process, measurement and execution. #### Is your business at an inflection point? Perhaps growth has outpaced your marketing capability. Your positioning needs to evolve. You're entering a new market. Sales and marketing aren't fully aligned. You've acquired another business and need to create a coherent proposition. Or you simply need experienced senior leadership without committing to a full-time CMO. I help leadership teams understand what's holding growth back, decide what needs to change and put the right strategy, people and foundations in place. [Get in touch](https://jcsmarketing.co.uk/contact-jcs?hsLang=en-gb) ![191-ziD6nf\_qfYU](https://jcsmarketing.co.uk/hs-fs/hubfs/191-ziD6nf_qfYU.jpeg?width=400&height=400&name=191-ziD6nf_qfYU.jpeg "191-ziD6nf_qfYU") ## About Natasha **Senior enough for the board. Practical enough to get things done.** I'm Natasha Geldard, senior marketing and commercial leader with 25 years' experience helping SaaS and technology businesses navigate growth, transformation and change. I've built marketing functions from scratch, led businesses through acquisition and integration, launched into international markets and worked directly with Private Equity-backed boards and executive teams to turn GTM strategy into measurable growth. Today, I bring that experience to businesses that need senior thinking, practical leadership and an independent perspective. [Meet Natasha](https://jcsmarketing.co.uk/about?hsLang=en-gb) ### Let's talk about ## what your business needs next. [Get in touch](https://jcsmarketing.co.uk/contact-jcs?hsLang=en-gb) # JCS Marketing provides fractional CMO and senior marketing leadership to growth-stage and scaling SaaS, technology, and B2B businesses. - [Home](https://jcsmarketing.co.uk) - [Fractional CMO & GTM Leadership](https://jcsmarketing.co.uk/fractional-cmo?hsLang=en-gb) - [Commercial & GTM NED](https://jcsmarketing.co.uk/commercial-gtm-ned?hsLang=en-gb) - [About Natasha](https://jcsmarketing.co.uk/about?hsLang=en-gb) - [Contact Natasha](https://jcsmarketing.co.uk/contact-jcs?hsLang=en-gb) - [Privacy Policy](https://jcsmarketing.co.uk/privacy-policy?hsLang=en-gb) ![JCS Logo 2026 (2)](https://jcsmarketing.co.uk/hs-fs/hubfs/JCS%20Logo%202026%20(2).png?width=200&height=164&name=JCS%20Logo%202026%20(2).png "JCS Logo 2026 (2)") [Privacy Policy](https://jcsmarketing.co.uk/privacy-policy?hsLang=en-gb) · © 2026. All rights reserved.