Commercial perspective
I look beyond marketing activity to understand the bigger commercial picture. Customers, markets, positioning, GTM, sales, growth and the capability needed to deliver it.
About Natasha
Senior marketing and commercial leadership for businesses at an important point in their growth
With 25 years of experience across SaaS, technology and B2B businesses, I help founders, CEOs and leadership teams navigate growth, change and transformation. I bring together strategic marketing, commercial thinking, and practical leadership, helping businesses understand what needs to change, decide where to focus and build the foundations to move forward.
Strategic when it needs to be. Hands-on when it matters.
Meet Natasha
I'm a senior marketing and commercial leader who enjoys working at the point where a business is figuring out what comes next. Over the past 25 years, I've worked with SaaS and technology businesses at different stages of growth. Building marketing functions, shaping positioning and GTM strategy, entering new markets, strengthening sales and marketing alignment, and helping businesses navigate significant change.
Most recently, I spent four years as CMO of a PE-backed global SaaS business, working as part of the executive leadership team and closely with the Board through growth, international expansion, and post-acquisition integration. I've also spent many years working as a consultant and fractional marketing leader, supporting founders, executives, and leadership teams when they need experienced senior capability without necessarily needing a permanent executive appointment.
What I enjoy most is getting to the heart of a business challenge. Sometimes that means stepping back and asking the difficult strategic questions. Sometimes it means getting into the detail and helping the team make things happen.
Either way, I like clarity, honest conversations and practical plans that connect commercial ambition with what the business can actually deliver.
What I bring
Strategic clarity
I help leadership teams make sense of complex challenges, identify the priorities that matter and turn them into a clear direction for the business.
Leadership & execution
I'm comfortable moving between the boardroom and the detail, whether that's challenging a strategic assumption, shaping a GTM plan, building a team, or helping turn strategy into action.
SELECTED EXPERIENCE
Building the capability
Built and scaled an integrated marketing function within a high-growth SaaS business, developing the team, structure and capabilities needed to support the next stage of growth.
Creating market clarity
Led positioning and messaging following a merger, helping bring two businesses together around a clearer proposition and stronger market narrative.
Building a growth engine
Developed and executed a growth strategy that delivered 3x MQL target, helping transform marketing from a function without an established growth engine into a more predictable demand driver.
Aligning GTM with sales
Worked closely with sales to strengthen GTM alignment and commercial focus, contributing to 2.5x pipeline coverage within 12 months.
How I work
I don't believe in one-size-fits-all solutions.
Every business has a different starting point, different ambitions and different constraints. So I start by understanding the commercial context. What's your goal, what's getting in the way, what your customers and the market are telling you, and what the leadership team needs.
I bring constructive challenge, but I'm equally interested in making things work in practice. That might mean helping a leadership team make a difficult decision, working alongside an existing marketing team, building capability from scratch or getting into the detail of a GTM plan.
The goal isn't simply more marketing. It's better commercial outcomes.
Today
I now work with growing SaaS and technology businesses as a Fractional CMO and strategic advisor, alongside developing a portfolio of commercial and GTM board roles.
My work can range from ongoing senior marketing leadership to defined strategic projects, depending on what the business actually needs. I'm particularly interested in businesses at an inflection point: where growth, change or ambition means the existing approach needs to evolve.
Let's talk...
If you're navigating a period of growth or change and could benefit from experienced commercial and marketing leadership, I'd be happy to have a conversation.
No prescribed model. No sales pitch. Just an initial conversation about where the business is heading and what you need next.