The world is in a digital frenzy – join in!

With 78% of UK adults accessing the internet daily, the online world creates a captive audience for marketing efforts. As the digital world has grown in popularity, so has the way in which companies are trying to reach their target audience.

Digital marketing for some is still an unknown and far surpasses the idea of just sticking up a website with some basic information, or sending out an email. The language used, variety of methods to convey that message, and ever changing content has made new challenges and indeed, opportunities for marketing.

For Digital Marketing to create those important opportunities, the nature of digital marketing has to be understood:

• Create a conversation
• Be timely
• Understand your audience
• Use the right tools for the specific job
• Talk the same language
• Be interesting

There is a world of opportunity in the digital society and digital marketing makes targeting more relevant and easier to conduct, as long as the basics are understood.