Empowering SaaS and technology B2B businesses to achieve data-driven marketing strategies that build category differentiation, pipeline growth, and organisational performance.
Founder & Director
I provide fractional CMO and senior marketing leadership to B2B SaaS and technology businesses, supporting growth, scale, and transformation. Partnering with founders, CEOs, and investors I help to clarify positioning, align go-to-market strategy, and build scalable marketing functions that deliver predictable pipeline and revenue growth.
My work spans both fractional leadership engagements and focused strategic projects, depending on business needs. Typical areas of focus include category positioning, GTM strategy, demand generation, marketing operations, and aligning marketing with sales and product to improve commercial outcomes.
I bring 25 years’ experience including senior marketing leadership roles, including board-level CMO position in high-growth and PE-backed environments. I was honoured to be named as one of Pavilion’s CMOs to Watch (2025).
My work spans both fractional leadership engagements and focused strategic projects, depending on business needs. Typical areas of focus include category positioning, GTM strategy, demand generation, marketing operations, and aligning marketing with sales and product to improve commercial outcomes.
I bring 25 years’ experience including senior marketing leadership roles, including board-level CMO position in high-growth and PE-backed environments. I was honoured to be named as one of Pavilion’s CMOs to Watch (2025).